Google Tag Manager

Variables

Constants

{{Makaira Tracking ID}}

Can be retrieved from your Installation page in Makaira

Data Layer Variables (DLV)

{{DLV - addedToCart}}	Object: Product added to the shopping cart with fields `sku`,`name`, `price` (unit price), `category` (category title) and `quantity`.
{{DLV - totalCartValue}}	Float: Total basket value in the current currency
{{DLV - order}}	Object: An order with the fields id, revenue, subtotal, tax, shippingtotal, discounttotal and products (purchased products - respectively `name`, `price` (unit price), `category` (category title) and `quantity` as well as `sku`)
{{DLV - pageType}}	String: type of page - either `product` (product detail page) or `category` (category page) or `searchresults` (search results page)
{{DLV - pageType}}	String: type of page - either `product` (product detail page) or `category` (category page) or `searchresults` (search results page)
{{DLV - category}}	String: category name of the current category (on category page)
{{DLV - search}}	Object: Search `searchTerm` (search term) `resultCount` (number of search results)
{{DLV - experiments}}	Array of Objects: `experiment` (Experiment ID) `variation` (Experiment Variation) (Can be read 1:1 from the Makaira API response (key: `experiments`) and passed to GTM)

Tags

Makaira Tracking - Base Tag

Type: Custom HTML
Trigger: All Pages

<script type="text/javascript">
  var _paq = window._paq || [];
  
  _paq.push(['enableLinkTracking']);
  (function() {
    var u="https://piwik.makaira.io/";
    _paq.push(['setTrackerUrl', u+'piwik.php']);
    _paq.push(['setSiteId', {{Makaira Tracking ID}}]);
    var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0];
    g.type='text/javascript'; g.async=true; g.defer=true; g.src=u+'piwik.js'; s.parentNode.insertBefore(g,s);
  })();
</script>

Makaira Tracking - AddToCart

Type: Custom HTML
Trigger:  addToCart - Custom Event

<script type="text/javascript">
(function() {
  var _paq = window._paq = window._paq || [];
  
  var product = {{DLV - addedToCart}}
  _paq.push(["addEcommerceItem",product.sku,product.name,product.category,product.price,product.quantity])
  _paq.push(["trackEcommerceCartUpdate",{{DLV - totalCartValue}}]);
})();  
</script>

Makaira Tracking - Purchase

Type: Custom HTML
Trigger: Pages witj thank-you-URL or Custom Event - Purchase 

<script type="text/javascript">
(function() {  
  var _paq = window._paq = window._paq || [];
  
  var order = {{DLV - order}};
  var order_items = order.products;
  for(var i = 0; i < order_items.length; i++){
    _paq.push(["addEcommerceItem", order_items[i].sku, order_items[i].name, order_items[i].category, order_items[i].price, order_items[i].quantity]);
  }
  _paq.push(["trackEcommerceOrder", order.id, order.revenue, order.subtotal, order.tax, order.shippingtotal, order.discounttotal]);  
  _paq.push(["trackPageView"]);
})();  
</script>

Makaira Tracking - Category, Product Detail

Type: Custom HTML
Trigger: Pages with detail URL pattern and category URL pattern or ProductDetailView & ProductImpression - Custom Events

<script type="text/javascript">
(function() {
  var _paq = window._paq = window._paq || [];
  
  var trackView = false;
  var arg1, arg2, arg3;
  switch ({{DLV - pageType}}) {
    case ('category'):
      var cat = {{DLV - category}};
      arg1 = false;
      arg2 = false;
      arg3 = cat;
      trackView = true;
      break;
    
    case ('product'):
      var prod = {{DLV - product}};
      arg1 = prod.sku;
      arg2 = prod.name;
      arg3 = prod.brand;
      trackView = true;
      break;
  }

  if (trackView) {
    _paq.push(['setEcommerceView', arg1, arg2, arg3]);
    _paq.push(['trackPageView']);
  }
})();  
</script>

Site Search Tag

Type: Custom HTML
Trigger: Pages with search page URL pattern or SearchResultView - Custom Event

<script type="text/javascript">
(function() {
  var _paq = window._paq = window._paq || [];
  
  var trackView = false;
  var arg1, arg2, arg3;
  
  switch ({{DLV - pageType}}) {
    case ('searchresults'):
      arg1 = {{DLV - search.searchTerm}};
      arg2 = false;
      arg3 = {{DLV - search.resultCount}};
      trackView = true;
      break;
  }
  if (trackView) {
    _paq.push(['deleteCustomVariables', 'page']);
    _paq.push(['trackSiteSearch', arg1, arg2, arg3]);
    _paq.push(['trackPageView']);
  }
})();  
</script>

Makaira Tracking - A/B-Testing

Type: Custom HTML
Trigger: All Pages

<script type="text/javascript">
(function() {  
  var _paq = window._paq = window._paq || [];
  
  var experiments = {{DLV - experiments}};
  for(var i = 0; i < experiments.length; i++){
   _paq.push(['trackEvent', 'abtesting', experiments[i].experiment, experiments[i].variation]);
  }
})();  
</script>