Advertisement and banner tracking

We have set up advertisement and banner tracking as custom goal tracking, with examples of these goals being clicks and views. The triggering of these goals needs to be implemented by the customer, ensuring that the goals are accurately tracked according to their specific requirements. Customers can download a CSV file containing the following columns:

• Conversions
  The total number of times the manual goal was triggered. This number indicates how many times users achieved the specified goal during their visits.
• Visits Converted
  The number of unique sessions in which the goal was triggered at least once. Regardless of how many times the goal was triggered within a single session, it counts as one converted visit.
• Revenue
  Always set to 0 since Makaira does not know the value for you.
• Conversion Rate
  The percentage of visits that resulted in the goal being achieved. It’s calculated as the number of visits converted divided by the total number of visits.
• New Visit Conversions
  The total number of times the goal was triggered during visits from new users (first-time visitors).
• New Visit Converted
  The number of unique new visitor sessions in which the goal was triggered at least once.
• New Visit Revenue
  Always set to 0 since Makaira does not know the value for you.
• New Visit Conversion Rate
  The percentage of new visits that resulted in the goal being achieved.
• Returning Visit
  The total number of visits by returning users. This metric shows the number of sessions from users who have visited the site before.
• Returning Visit Converted
  The number of unique sessions from returning visitors in which the goal was triggered at least once.
• Returning Visit Revenue
  Always set to 0 since Makaira does not know the value for you.
• Returning Visit Conversion Rate
  The percentage of returning visits that resulted in the goal being achieved.

In conclusion, the data provided is aggregated over the course of a whole year, offering a comprehensive view of your advertisement and banner tracking performance. Among the available metrics, Conversions and Visits Converted might be the most important for you, as they provide insights into how often goals were achieved and how many unique sessions resulted in goal completions. This information can help you evaluate the effectiveness of your advertising efforts and make informed decisions for future campaigns.