Google Tag Manager
To integrate with the Google Tag Manager we provide several predefined data layer variables (DLV).
Constants
| {{Makaira Tracking ID}} | Can be retrieved from your Installation page in Makaira |
Data Layer Variables (DLV)
| {{DLV - addedToCart}} | Object: Product added to the shopping cart with fields sku,name, price (unit price), category (category title) and quantity. |
| {{DLV - totalCartValue}} | Float: Total basket value in the current currency |
| {{DLV - order}} | Object: An order with the fields id, revenue, subtotal, tax, shippingtotal, discounttotal and products (purchased products - respectively name, price (unit price), category (category title) and quantity as well as sku) |
| {{DLV - pageType}} | String: type of page - either product (product detail page) or category (category page) or searchresults (search results page) |
| {{DLV - pageType}} | String: type of page - either product (product detail page) or category (category page) or searchresults (search results page) |
| {{DLV - category}} | String: category name of the current category (on category page) |
| {{DLV - search}} | Object: Search searchTerm (search term) resultCount (number of search results) |
| {{DLV - experiments}} | Array of Objects: experiment (Experiment ID) variation (Experiment Variation)(Can be read 1:1 from the Makaira API response (key: experiments) and passed to GTM) |
Updated about 2 years ago