Important notes for the users of Makaira
Please also note that based on existing case law, the use of analytics tools may require consent, which we also recommend.
1. Analysis with Makaira The website operator uses analysis tools from Makaira GmbH, Rudolf-Diesel-Strasse 11, 69115 Heidelberg (hereinafter Makaira) on its website. An order processing agreement has been concluded with Makaira. Makaira enables the website operator to analyze the use of the website by website visitors using the open source software Matomo. This involves various usage data, such as page views, dwell time, device categories, operating system (e.g. PC with Windows operating system) and origin of the user (e.g. access to the site via paid advertisements or unpaid search results) or contents of the current shopping cart. This data is summarized by Makaira in a profile that is assigned to the respective user or their end device. Based on the collected data, Makaira creates a forecast about the preferences of the website visitors. Depending on the preferences determined, the products in the store are then presented to the customer in a specific order or suitable product suggestions are made. 2. Legal basis The use of Makaira is based on the legitimate interest of the website operator of an optimal promotional presentation of its products (Art. 6 para. 1 p. 1 lit. f DSGVO). If consent has been requested, the data is processed exclusively on the basis of Art. 6 para. 1 p. 1 lit. a DSGVO. The consent can be revoked at any time with effect for the future. 3. Storage The profiles created with the help of Makaira are stored anonymously only.