Users, roles, and access

Makaira separates who can sign in from what they can do.

• User Management — invite people, assign roles per instance, and revoke access.
• Role Manager — default roles (Content Creator, Shop Manager, Administrator, Owner) and optional custom roles.
• Single Sign-On — Azure AD group mapping for B2B Bundle customers.
• API Keys — machine credentials (HMAC) for shop Connect and other API clients, distinct from human logins.